Unique Search Engine Optimization Concept
Trends
Social Media Marketing. Is it worth?
Feb 8th
Social Media includes all web communities or websites that help people network with each other or share stuff. There are so many social networking, video and picture sharing websites that help promote more interaction and interactivity between various groups of people.
Online Social Media…
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Pros of Social Media Marketing
- You can reach customers that traditional marketing misses. You never know who will direct a friend to your blog, Facebook page or social bookmark post, so your potential for reeling in new leads is unlimited.
- You can build brand loyalty. Not only can you use social media to build your brand, you can use it to demonstrate your personality, interact with customers and show them that you care, which, in turn, breeds loyalty. Social media marketing can also boost your reputation and build relationships.
- You can learn how to improve your products and services. By encouraging open communication through public comments, you can learn what you can do to make your products and pitch more palatable.
- You can learn more about your target audience, not only by their comments but also by studying visitor analytics. This information can prove invaluable when planning other marketing campaigns such as direct-mail postcards.
- Social media marketing is cost-efficient in comparison with other marketing methods, even if you hire a dedicated team or outsource your social media content needs.
Cons of Social Media Marketing
- Social media marketing places high demands on your time. Content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained. You can alleviate these demands by outsourcing for a fee.
- Social media marketing places high demands on your talent. It can be difficult to constantly come up with innovative exciting content that interests a variety of readers and, without relevance, your efforts will be wasted.
- You lose some control of your marketing efforts. Anything you publish is up for grabs, and others can easily criticize you. Publish backlash is the last thing you want your social media marketing to spawn, and without the ability to control comments or even what your own team is publishing you open yourself up for potential negatives.
- Your return on investment is delayed. Social media marketing can work to build relationships and brand loyalty, but it takes time and dedication. Social media marketing efforts are not likely to earn immense popularity overnight, so you must be willing to be in it for the long haul if you decide to launch a social media marketing campaign.
- You can reach customers that traditional marketing misses. You never know who will direct a friend to your blog, Facebook page or social bookmark post, so your potential for reeling in new leads is unlimited.
SEO Trends to Look-out in 2010
Feb 7th
There are many things several professionals are talking about on how search engine optimization will be in 2010. SEO has always been a do and observe type of science & art, and everyone will always have their own opinion about it. As long as you have an open mind to new ideas, backed up with your own testing by doing your own experiments, and continuously sharing with other professionals, you will get a good pulse of what’s coming in. According to me, this is what will be coming in 2010, read more on the 2010 search trends below.
- Social Media Optimization
- Better Link Development
- On-page Optimization
Social Media Optimization (SMO)
SMO is not just “putting up a Facebook and Twitter account and adding as many friends as you can and your done“. Social Media is really about the community. The building of the community and socializing, more interesting interactions and less hard selling. Social Media has served well when used as a medium for customer support, product and service feedback and has been less successful when used solely for new product or service promo offerings. Social Media’s role in SEO has been:
- Get links from Social Media sites – blog, forum, daily status, micro blog, etc, as long as there is a link and it is search engine friendly, it is good.
- Get links from Communities – if you have some interesting content, the moment someone reads it will link to it and promote it further. Social Media serves as a medium to promote your content to more people.
- Dominate search results – your own social media profiles can potentially rank well for your targeted keywords and possibly push down your competitors so you can dominate the first page.
In 2010, all of the above will be true, but Google has already implemented the Real Time Search, where in real time, news, microblogs and social media status are posted in SERP snippets.
Better Link Development
Link diversity is not a new SEO concept, but for some reason the common link spammers will always exist and Google and other search engine will always try to track them down and apply filters to make the spammer’s efforts less successful.
Almost every kind of whitehat link building can be viewed in a blackhat point-of-view if you really want to view it that way. Adding diversity can always help in proving links to be more natural than artificial.
On-page Optimization
It has been well known discussion “what is more important, off-page or on-page search engine optimization?“. Of course these are two different things and some people tend to compare them based on their different experiences since one SEO ranking factor can always outmatch the other depending on the situation. Many people are not realizing On-page SEO is not just writing the right content within the proper tags, but coding websites properly as well.
- Document Weight or Loading Time
- Structured Web using Microformats
- Tags to Define Language & Location
- First Link Proximity
Social Media serves as a medium to promote your link baitable content even to more people maximizing the word-of-click promotion.