Having a internet marketing strategy for your business website to get it to the 1st page of Google is an integral part of any marketing plan. Do you think landing on page 1 of Google, is enough? The answer is NO, why?

Google is constantly adding different types of search results in addition to the organic listings. Also, new types of Internet properties are being added on a regular basis in addition to the existing ones.

Multiple Result Types on Page 1 of Google

A typical search engine optimization strategy entails a lot of work that focuses on just improving the ranking on one website for the organic search listings.

Now, if you look on page 1 of Google you will see not only the 10 organic listings, but you will also see several others. In addition to the organic listings you have video results, image results, local business results, news results, blog results, book results, product results and Pay-per-click or AdWords listings on the top and the right side of page.

A perfect example of all these different type of results is viewing page 1 for a very competitive keyword. Go ahead and type the keyword “terrorist attack” in Google and let’s take a look. You will notice all the result types that we just discussed above.

If you count them all up they add up to 25 listings!

If all you have is 1 website, you have only 1 opportunity out of those to get noticed! Your SEO strategy cannot just be limited to 1 property if you want to have optimal results.

What do you do to get additional listings on page 1?

Utilize All Internet Properties

In addition to moving your business website up the rankings, you must also create and post content on other sites with high Page Rank and borrow this authority to rank and occupy additional listings on page 1.

Here are some steps you can follow:

  • Create audio/podcasts, videos, articles, press releases and submit to their corresponding sites and directories.
  • Utilize the power of Web 2.0 and use Social Bookmarking, Social Networking and Social Media.
  • Submit your website to Directory listings, and Local Business listings.
  • Establish a weekly content creation schedule and post your high quality content on as many places as you can.
  • Always link all of these properties back to your main site for links to increase its rankings.

Hopefully you realize the importance of utilizing all the different types of content and Internet properties in addition to you business website to maximize your exposure.